I’m not especially peevish, small things just happen to annoy me. Having spent my adult life immersed in Apple culture, I’m sensitive to product names.
Apple products are always referred to as proper nouns and never include an article like “the”. This clever bit of anthropomorphism makes iPhone feel like a friend, whereas the iPhone sounds like a soulless bundle of technology. I encourage you to watch iPod’s introduction wherein Steve Jobs never once says “The iPod”.
Ironically Phil Schiller, Apple’s head of product marketing, doesn’t adhere to the proper grammar on stage. That’s fine, and he’s getting the point across with or without the article, but pet peeves…
Let’s turn this into a drinking game! Down a shot every time Phil says “The MacBook” today.