Always Beleaguered, Never the Bride…
Tim Cook reflectes on his first five years as Apple’s CEO in The Washington Post:
I would not want anybody to think this, oh, this “better days are behind us” thing.
Interviewer: “Some analysts have said that.”
And it doesn’t bother me. Because honestly, they were saying that about Apple in 2001. They were saying it in 2005. They were saying it in 2007 — this stupid iPhone, whoever dreamed up this thing? Then they were saying that we peaked in 2010, then it was 2011. We got to $60 billion [in revenue], and they said you can’t grow any more from this. Well, last year we were $230 billion. And, yes, we’re coming down some this year. Every year isn’t an up, you know. I’ve heard all of it before.
I think it’s funny Cook goes back only as far as 2001. Apple wasn’t expected to live much past the mid-90s.